“Let’s create some really awesome and memorable brand experiences together.”
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Service Packages
This is the first step of your brand journey…
TEAM MEMBER
Rent a
Designer!
All the perks of having an in-house
designer, without hiring an employee.
Timeline: 1 day/week/month
Best suited for: Brands that want a temporary team member to help them with design related tasks.
What you get: I will join your team and assist with design related tasks that you may currently have. I can develop completely new ideas or handle implementation for current projects.
Depending on the size of your project, you can schedule this service for one day, one week or one month.
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Rent a Designer! – One Day
1 day x 6 hoursSuitable for:
+ Design Consultations
+ Design Implementation (smaller projects)
+ Marketing Collateral (print or digital)
+ Website Updates (Squarespace)—————————————————————
Rent a Designer! – One Week
4 days x 6 hoursSuitable for:
+ Design Implementation (midsize projects)
+ Marketing Collateral (print or digital)
+ Visual Identity Development (small-scale)
+ Brand Identity Development (small-scale)—————————————————————
Rent a Designer! – One Month
4 weeks x 4 days x 6 hoursSuitable for:
+ Design Implementation (larger projects)
+ Marketing Collateral (print or digital)
+ Visual Identity Development (full-scale)
+ Brand Identity Development (full-scale)—————————————————————
Please Note: Projects are considered to be remote, unless otherwise agreed prior to project start date.
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Prior to Start Date:
+ Discovery meeting
+ Project proposal
+ Contract signing(deposit payment)
Day/Week/Month 01:
+ Design work with your designated team(invoice payments)
1 Week Post End Date:
+ Project review meetingPlease Note: For the one day service, the deposit fee will be 100 % of the total project cost.
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Rent a Designer! / One Day:
From 480 eur (+ VAT)Rent a Designer! / One Week:
From 1 680 eur (+ VAT)Rent a Designer! / One Month:
From 5 760 eur (+ VAT)Psst… Have you previously invested in one of my brand packages? You could be entitled to a discount when investing in this service. Contact me for more information!
VISUAL IDENTITY
Ready for
Launch!
The essential brand package for
launching your brand in style.
Project timeline: 4–5 weeks
Best suited for: Brands that have been 0–2 years in business and want to go from DIY to professional.
What you get: A custom visual identity that gives the essential tools you need for establishing a cohesive and professional looking brand in both print and online use.
Depending on the amount of add-ons you want to include in your package, this service requires a minimum of 4 weeks.
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Visual Identity:
+ Logo Variations (primary, secondary and submark logo in color, black and white)
+ Color Palette (+ HEX, RGB, CMYK codes)
+ Typography Selections (+ download links)
+ Brand Imagery DirectionGuides:
+ Visual Style GuideAvailable Add-ons:
+ Design Assets
+ Packaging Templates
+ Social Media Starter Kit
+ Marketing Collateral
+ Squarespace Website -
Prior to Start Date:
+ Discovery meeting
+ Project proposal
+ Contract signing
+ Project portal access
+ Brand questionnaire(deposit payment)
Week 01 / Direction:
+ Brand exploration and research
+ Direction proposal creation
+ Proposal review meeting(invoice payment 1/2)
Week 02–03 / Visual Design:
+ Visual design work
+ Design review meeting
+ Revision design work
+ Revision review and approval(invoice payment 2/2)
(Week 04 / Optional Add-on:)
+ Add-on design work
+ Add-on review and approvalWeek 05 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review -
Ready for Launch! Brand Package:
From 2 300 eur (+ VAT)Add-ons are priced separately.
BRAND IDENTITY
Raise the
Stakes!
Brand visuals strategically designed
based on your long-term brand goals.
Project timeline: 7–8 weeks
Best suited for: Brands that have been 2–10 years in business and want to dive deeper into their brand’s identity.
What you get: Identity development that brings clarity to your brand’s existence and accompanying brand visuals that aim to attract your ideal clients and set your brand apart from its competitors.
Depending on the amount of add-ons you want to include in your package, this service requires a minimum of 7 weeks.
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Brand Identity:
+ Brand Foundation
+ Brand Positioning (+ competitor analysis)
+ Brand Audience (+ ideal client profiles)
+ Brand Voice (personality, tone of voice)Visual Identity:
+ Logo Variations (primary, secondary and submark logo in color, black and white)
+ Color Palette (+ HEX, RGB, CMYK codes)
+ Typography Selections (+ download links)
+ Brand Imagery DirectionGuides:
+ Brand Guidelines
+ Visual Style GuideAvailable Add-ons:
+ Design Assets
+ Packaging Templates
+ Social Media Starter Kit
+ Marketing Collateral
+ Squarespace Website -
Prior to Start Date:
+ Discovery meeting
+ Project proposal
+ Contract signing
+ Project portal access
+ Brand questionnaire(deposit payment)
Week 01–02 / Direction:
+ Project kick-off meeting
+ Brand exploration and research
+ Direction proposal creation
+ Proposal review meeting(invoice payment 1/2)
Week 03–06 / Visual Design:
+ Visual design work
+ Design review meeting
+ Revision design work
+ Revision review and approval(invoice payment 2/2)
(Week 07 / Optional Add-on):
+ Add-on design work
+ Add-on review and approvalWeek 08 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review -
Raise the Stakes! Brand Package:
From 3 900 eur (+ VAT)Brand design projects are quoted on an individual basis and are always customized based on the client's needs. Contact me via the enquiry form to receive an offer!
What you can expect...
Revisions“How many revisions are included?”
There’s no one size fits all, but I aim to use the following setup for my projects:
Rent a Designer! includes unlimited revisions within the project timeframe.
Ready for Launch! includes one revision week. During that week, you can acquire up to two rounds of revisions, as long as they can be executed before the date set for final approval.
Raise the Stakes! includes two revision weeks. During those weeks, you can acquire up to three rounds of revisions, as long as they can be executed before the date set for final approval.
Payments“Can I pay in installments?”
Yes, I have already taken this into account in all of my packages!
For both of my brand packages, you will be invoiced a deposit fee of 50 % of the total project cost to secure your project start date. The following 25 % will be invoiced in connection with your direction proposal review and the remaining 25 % in connection with your final revision review.
For all my Rent a Designer! packages, the payments will be split into one, two or three installments depending on the size of your project. All the details will be outlined in the project proposal.
Guidelines“What guidelines
will I receive?”
I provide the following guideline documents for my brand packages:
Ready for Launch! comes with a visual style guide, which contains the essential information you need to visually communicate your brand. It’s a quick guide with instructions that will help you stay consistent when creating visuals for your brand.
Raise the Stakes! comes with brand guidelines, which is an extensive guide on how to verbally and visually communicate your brand. It contains up to 60 pages of information on how to stay on brand in every situation!
Client Feedback
Frequently Asked Question“I’m about to start my own business – which package do I need?”
Since you will receive a lot of new insights during your first year(s) in business, I would recommend you to start off with the Ready for Launch! brand package. It’s designed especially with starting businesses in mind, and it will give you the essential tools needed for establishing a cohesive and professional looking brand.
Once you’ve found your position in the market (or if you feel like you already have), you’ll find that the Raise the Stakes! brand package is the best fit for you. After a few years in business, you’ll have a better understanding of where you want your business to go and we can create your brand visuals based on your long-term business goals.
For starting businesses, I also recommend choosing at least one of the add-ons as part of their brand package. The Social Media Starter Kit and Squarespace Website are perfect for online presence, while Marketing Collateral and Packaging Templates are suitable for more traditional businesses.
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*It’s completely FREE!
“What's not included?”
LicensesAsset licenses for commercial use
Certain fonts, images and photographs require a separate license when you intend to use them for commercial purposes. Licenses usually cost between 1–500 euro, depending on the type of asset and license you need.
These licenses have to be purchased by the user (not the designer) to avoid copyright infringement. However, you can always choose the option of only using free alternatives in your design.
RevisionsAdditional revisions upon request
For our brand packages, you can acquire up to a certain amount of revision rounds during your revision week(s). However, if you want more changes to a design, you can always request additional revision rounds to be added to your package.
Additional revision rounds are priced on an hourly basis and depending on my current work load, they might need to be scheduled separately.
PrintingPrinting services for digital assets
All the material created for you will be delivered in a digital format. For any printed assets you may want, you will need to order them through an external print service provider.
If you need assistance with printing your assets, just let me know during our discovery meeting and we can discuss the details further. I’m happy to give you my best advice and help with proof checking in case needed.
Frequently Asked Question“What do the add-ons include and what do I need them for?”
Both of our brand packages can be combined with add-ons to suit your specific branding needs. This means that none of the add-ons are set packages and the final content can be adjusted to what will benefit you the most.
Please note that add-ons are optional and considered an additional service. They are priced separately and require at least one workday per add-on.
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Suitable for:
Product brands or businesses that want ready-to-use assets for their brand.Helps with:
Design assets are individual elements that form a visual brand. They can be anything from patterns, textures, icons or anything else that identifies with your brand. They can be used in various customer touch-points for more brand recognition and stronger communication.Both of our brand packages include imagery direction for your brand assets, but with this add-on you can choose to have custom elements made for various touch-points. This is especially helpful for product brands that plan on having packaging made for their products.
Requirements:
No requirements from yourself when the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!).Example of deliverables:
⠀+ Illustrations – AI, PDF, SVG, PNG
⠀+ Patterns – AI, PDF, SVG, PNG
⠀+ Icons – AI, PDF, SVG, PNG
⠀⠀etc. -
Suitable for:
Product brands or businesses selling products under private label brands.Helps with:
Packaging templates provide guidelines for how your design should look when implemented on packaging structures. This means that all of your packaging will have a cohesive look, no matter the amount of sourced designers involved in the process. When you have ready design templates, everyone will be on the same page of what the result should look like.Requirements:
No requirements from yourself when the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!).Example of deliverables:
⠀+ Color Box Template – AI, PDF
⠀+ Backing Card Template – AI, PDF
⠀+ Header Card Template – AI, PDF
⠀+ Hang Tag Template – AI, PDF
⠀+ Label Template – AI, PDF
⠀⠀etc. -
Suitable for:
Content creators or businesses looking to increase their online presence.Helps with:
Social media templates provide guidelines for how your design should look when implemented in various social media channels. This means that you will have ready templates with only a few elements to customize when producing your content. The result is a professional and cohesive look, no matter the amount of content creators involved in the creation process. When you have ready design templates, everyone will be on the same page of what the result should look like and creating your content will be quick and easy.Requirements:
Except from an Adobe Express account (which is free!), there are no requirements from yourself when the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!)!Example of deliverables:
Instagram Starter Kit:
⠀+ Profile Image – Adobe Express
⠀+ Highlight Covers – Adobe Express
⠀+ Feed Post Templates – Adobe Express
⠀+ Story Post Templates – Adobe Express
⠀+ Reel Cover Templates – Adobe Express
⠀⠀etc.Facebook Starter Kit:
⠀+ Profile Image – Adobe Express
⠀+ Cover Image – Adobe Express
⠀+ Feed Post Templates – Adobe Express
⠀⠀etc. -
Suitable for:
Businesses looking to implement various marketing methods for their brand.Helps with:
The marketing collateral add-on provides ready marketing assets for both print and online use. It benefits businesses that already have an idea of what marketing methods they are going to use for their brand. Digital marketing assets are useful for digital marketing campaigns (social media ads, website banners etc.), while printed collateral works best for businesses looking to market their brand in a more traditional set up (business cards, flyers, gift cards etc.).Requirements:
When the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!), the looks of your marketing collateral will be based off of your new visual identity. However, any content for your assets (copy or images) need to be provided by yourself prior to the add-on start date. Also, all the material created for you will be delivered in a digital format, which means that any printed assets you may want, you will need to order through an external print service provider.Example of deliverables:
⠀+ Business Cards – AI, PDF
⠀+ Documents – AI, PDF
⠀+ Envelopes – AI, PDF
⠀+ Flyers – AI, PDF
⠀+ Brochures – AI, PDF
⠀+ Roll-ups – AI, PDF
⠀+ Posters – AI, PDF
⠀+ Gift Cards – AI, PDF
⠀+ Restaurant Menus – AI, PDF
⠀+ Window Decals – AI, PDF
⠀+ Magazine Ads – AI, PDF
⠀+ Social Media Ads – SVG/PNG/JPG
⠀+ Website Banners – SVG/PNG/JPG
⠀⠀etc. -
Suitable for:
Product and business brands looking to showcase their products and services on an own platform.Helps with:
Provides clarity for customers wanting to work with your brand. Having your own platform means you can decide yourself how your brand is presented to the world and how you want to communicate the services you are offering. Using Squarespace as a base for your website, also means that you don’t have to hire a professional every time you need changes done to your site – Squarespace doesn’t require any coding skills and it’s fairly easy to use for anyone with basic IT-skills.Requirements:
When the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!), the looks of your website will be based off of your new visual identity. However, any content for your site (copy or images) need to be provided by yourself prior to the add-on start date. Before publishing your website, you will also need to purchase a paid plan from Squarespace and set up a custom domain for your site.Example of deliverables:
⠀+ One-page Squarespace website (custom or template)
⠀+ Multi-page Squarespace website (custom or template)
⠀⠀etc.
“What files will I get?”
Your primary logo will be provided in color, black and white for both print and digital use. File formats provided:
Digital / RGB – AI, PDF, SVG, PNG
Print / CMYK – AI, PDF, EPS
Primary Logo
Your secondary logo will be provided in color, black and white for both print and digital use. File formats provided:
Digital / RGB – AI, PDF, SVG, PNG
Print / CMYK – AI, PDF, EPS
Secondary Logo
Your submark logo will be provided in color, black and white for both print and digital use. File formats provided:
Digital / RGB – AI, PDF, SVG, PNG
Print / CMYK – AI, PDF, EPS
Submark Logo
Depending on your package, it may include custom illustrations, patterns or iconography. Example of file formats:
Illustrations – AI, PDF, SVG, PNG
Patterns – AI, PDF, SVG, PNG
Icons – AI, PDF, SVG, PNG
Design Assets
File formats provided depends on the type of add-on you choose to include in your package. Example of file formats:
Packaging Templates – AI, PDF
SoMe Starter Kit – Adobe Express
Marketing Collateral – AI/PDF/JPG
Add-ons (Optional)
Our brand packages include guides with information on how to verbally and/or visually communicate your brand. File format provided:
Digital / RGB – PDF
Print / CMYK – PDF (upon request)
Brand / Style Guidelines
Frequently Asked QuestionsA few other things you might be wondering about…
“Do you offer just single logo design services?”
Honestly, a single logo won’t get you very far and it won’t be enough to create the brand recognition you initially want to achieve. For this reason, I don’t recommend anyone to invest in just logo design.
However, if you already have a visual identity for your brand and you feel that your existing logo doesn’t work anymore, I’m open to discussing the option of only updating your logo.
You can schedule a discovery meeting with me to discuss the details further.
“Do you build visual identities around existing logos?”
Yes I do, as long as the use of your existing logo is justified and it works with the goals of your new visual identity.
I want to point out, that using an existing logo can sometimes cause limitations when designing a visual identity for a brand. To achieve the best result possible, I will go through the options with you before deciding whether you want to go forward with the project or include a logo refresh as well.
Just schedule a discovery meeting with me to discuss the details further.
“Do you offer structural packaging design services?”
Producing structural files for product packages require certain software and tools that I don’t currently have, but I’m happy to offer this kind of service in collaboration with external service providers specializing in packaging.
In projects involving structural design, I will propose concepts that I think would work for your product and also be part of the implementation process.
If you’re interested in this kind of service, you can schedule a discovery meeting with me to discuss the details further.
“Do you offer copywriting or translation services?”
Projects that include any type of text production or copywriting, such as marketing collateral or website design, requires the texts to be provided by yourself prior to the start date.
However, I do provide suggestions on allocated texts and what type of content would be most effective for said areas.
For clients that want to produce content for the Finnish or Swedish speaking market, I do offer translation services in close collaboration with external translation providers.
“Do you offer product or brand photography services?”
Yes, in some cases I do. Usually I will be the one assisting with art direction and styling, but sometimes you can also find me behind the camera.
Both of my brand packages include imagery direction, and I like to refer my clients to photographers that I know would be a great fit for their brand.
If you’re thinking about having photos taken in connection with one of my brand design projects, just mention it during our discovery meeting and we can discuss the details further.
“Do you offer social media content production?”
If you consider social media graphics and design as part of content production, then yes I do.
I create design templates or ready graphics for clients to use on their social media channels. However, all graphics and designs will be created based on the campaign material and copy provided by the client.
For ideation, I always recommend to collaborate with any of the massively talented social media specialists that are currently available on the market.
Let's Work Together!Want to explore new directions for your brand?
Or maybe you’ve decided it’s time to outsource your design tasks, so you can focus on what you do best?
Schedule a free 30-minute discovery meeting!
We’ll have a video call to get to know each other and to go over the details of the project. If we’re a match, we’ll take it from there!