“Visuals that take your brand from DIY to professional.”
This package offers the essential tools needed for establishing a cohesive and professional looking brand. It's perfect for starting brands that want to upgrade their DIY logo and take their brand to the next level.
You’ll have an awesome looking brand within a few weeks!
Package OverviewThis is for you if…
You’re ready to go from DIY to professional
The logo you had made at the beginning of your journey doesn’t support the vision you have for your brand anymore.
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You want more time to focus on what you do best
You want to spend less time picking new colors and layouts when creating brand related content. Having clear guidelines for how to visually communicate your brand will save you both time and money!
Your brand doesn’t get the recognition it deserves
Your marketing material has an inconsistent look and it’s hard to maintain a recognizable brand. Having a visual identity will ensure that your content stays on brand in every situation!
*It’s completely FREE!
This is what you get...
You’ll receive a primary, secondary and submark logo. Each variation will be provided in color, black and white for both print and digital use.
Logo Variations
A custom color palette will be included in your visual style guide. You’ll receive HEX, RGB and CMYK color codes for all the selected colors.
Color Palette
Typography selections and instructions on how to use them will be available in your visual style guide as well. Download links will also be provided.
Type Selections
I’ll provide brand imagery direction, which will help support your brand message and ensure that your content stays on brand in every situation.
Brand Imagery
You’ll receive a visual style guide with information on how to visually communicate your brand when creating brand related content.
Visual Style Guide
Your additional add-ons can consist of design assets, packaging templates, a social media starter kit, marketing collateral or a Squarespace website.
Add-ons (Optional)
Project Timeline
This is how it works…
→ Prior to Start Date
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Discovery
When I have received your enquiry, we will have a discovery meeting to get to know each other and to go over the details of the project.
→ Prior to Start Date
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Onboarding
I will send over a project proposal and contract for you to sign. Once the deposit payment has been finalized, you have secured your spot!
→ Project Week 1
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Direction
After reviewing your questionnaire, I will start exploring the creative direction for your brand and create a proposal based on my research.
→ Project Week 2–3
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Visual Design
For the following weeks, I will be in full-on design mode creating the visuals for your brand. This phase also covers any revision rounds included in the package.
→ Project Week 4
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Add-ons (Optional)
Once the visuals are approved, we will move on to implementation and finalize the add-ons you have chosen to include in your package.
→ Project Week 5
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Offboarding
During our final week together, I will work on finalizing your deliverables and then send them off to you for final download.
Client Feedback
Project Add-onsThis is what you can add to your package…
Both of our brand packages can be combined with add-ons to suit your specific branding needs. This means that none of the add-ons are set packages and the final content can be adjusted to what will benefit you the most.
Please note that add-ons are optional and considered an additional service. They are priced separately and require at least one workday per add-on.
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Suitable for:
Product brands or businesses that want ready-to-use assets for their brand.Helps with:
Design assets are individual elements that form a visual brand. They can be anything from patterns, textures, icons or anything else that identifies with your brand. They can be used in various customer touch-points for more brand recognition and stronger communication.Both of our brand packages include imagery direction for your brand assets, but with this add-on you can choose to have custom elements made for various touch-points. This is especially helpful for product brands that plan on having packaging made for their products.
Requirements:
No requirements from yourself when the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!).Example of deliverables:
⠀+ Illustrations – AI, PDF, SVG, PNG
⠀+ Patterns – AI, PDF, SVG, PNG
⠀+ Icons – AI, PDF, SVG, PNG
⠀⠀etc. -
Suitable for:
Product brands or businesses selling products under private label brands.Helps with:
Packaging templates provide guidelines for how your design should look when implemented on packaging structures. This means that all of your packaging will have a cohesive look, no matter the amount of sourced designers involved in the process. When you have ready design templates, everyone will be on the same page of what the result should look like.Requirements:
No requirements from yourself when the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!).Example of deliverables:
⠀+ Color Box Template – AI, PDF
⠀+ Backing Card Template – AI, PDF
⠀+ Header Card Template – AI, PDF
⠀+ Hang Tag Template – AI, PDF
⠀+ Label Template – AI, PDF
⠀⠀etc. -
Suitable for:
Content creators or businesses looking to increase their online presence.Helps with:
Social media templates provide guidelines for how your design should look when implemented in various social media channels. This means that you will have ready templates with only a few elements to customize when producing your content. The result is a professional and cohesive look, no matter the amount of content creators involved in the creation process. When you have ready design templates, everyone will be on the same page of what the result should look like and creating your content will be quick and easy.Requirements:
Except from an Adobe Express account (which is free!), there are no requirements from yourself when the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!)!Example of deliverables:
Instagram Starter Kit:
⠀+ Profile Image – Adobe Express
⠀+ Highlight Covers – Adobe Express
⠀+ Feed Post Templates – Adobe Express
⠀+ Story Post Templates – Adobe Express
⠀+ Reel Cover Templates – Adobe Express
⠀⠀etc.Facebook Starter Kit:
⠀+ Profile Image – Adobe Express
⠀+ Cover Image – Adobe Express
⠀+ Feed Post Templates – Adobe Express
⠀⠀etc. -
Suitable for:
Businesses looking to implement various marketing methods for their brand.Helps with:
The marketing collateral add-on provides ready marketing assets for both print and online use. It benefits businesses that already have an idea of what marketing methods they are going to use for their brand. Digital marketing assets are useful for digital marketing campaigns (social media ads, website banners etc.), while printed collateral works best for businesses looking to market their brand in a more traditional set up (business cards, flyers, gift cards etc.).Requirements:
When the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!), the looks of your marketing collateral will be based off of your new visual identity. However, any content for your assets (copy or images) need to be provided by yourself prior to the add-on start date. Also, all the material created for you will be delivered in a digital format, which means that any printed assets you may want, you will need to order through an external print service provider.Example of deliverables:
⠀+ Business Cards – AI, PDF
⠀+ Documents – AI, PDF
⠀+ Envelopes – AI, PDF
⠀+ Flyers – AI, PDF
⠀+ Brochures – AI, PDF
⠀+ Roll-ups – AI, PDF
⠀+ Posters – AI, PDF
⠀+ Gift Cards – AI, PDF
⠀+ Restaurant Menus – AI, PDF
⠀+ Window Decals – AI, PDF
⠀+ Magazine Ads – AI, PDF
⠀+ Social Media Ads – SVG/PNG/JPG
⠀+ Website Banners – SVG/PNG/JPG
⠀⠀etc. -
Suitable for:
Product and business brands looking to showcase their products and services on an own platform.Helps with:
Provides clarity for customers wanting to work with your brand. Having your own platform means you can decide yourself how your brand is presented to the world and how you want to communicate the services you are offering. Using Squarespace as a base for your website, also means that you don’t have to hire a professional every time you need changes done to your site – Squarespace doesn’t require any coding skills and it’s fairly easy to use for anyone with basic IT-skills.Requirements:
When the add-on is combined with one of our brand packages (Ready for Launch! or Raise the Stakes!), the looks of your website will be based off of your new visual identity. However, any content for your site (copy or images) need to be provided by yourself prior to the add-on start date. Before publishing your website, you will also need to purchase a paid plan from Squarespace and set up a custom domain for your site.Example of deliverables:
⠀+ One-page Squarespace website (custom or template)
⠀+ Multi-page Squarespace website (custom or template)
⠀⠀etc.
Let's Work Together!Want to explore new directions for your brand?
Or maybe you’ve decided it’s time to outsource your design tasks, so you can focus on what you do best?
Schedule a free 30-minute discovery meeting!
We’ll have a video call to get to know each other and to go over the details of the project. If we’re a match, we’ll take it from there!